food = the new indie rock?

The indie music scene finds ownership and means of production to be ethical issues, preferring small independent local operations to large corporations. Indie values include DIY aesthetics, simplicity, purity, an antipathy to the synthetic and manufactured, a desire for authenticity, a longing for the past...

These concerns are shared by new hip food obsessives who want to know how food is made, where it comes from, how far it travels and how much integrity it has.... If you are paying attention to food production and consumption isn't that similar to paying attention to how your music is made, who owns it, and how it is delivered to you?

 full article on treehugger